Was there a Pepsi generation before Pepsi discovered it? - youth-based segmentation in marketing
- Författare
- Richard Germain Stanley C. (Stanley Charles) Hollander
- (Stanley C. Hollander, Richard Germain foreword by Richard S. Tedlow.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| NTC Business Books in association with the American Marketing Association | cop. 1992 | USA, Lincolnwood, Ill | xiv, 144 sidor. ill. |